SEO stands for Search Engine Optimisation, it’s a fancy way of saying to make a website reach it’s intended/target audience better.
For most people that will be taken to mean raising a websites position in the search engines but it doesn’t necessarily mean that.
There are many factors which influence how a site is found and the position on any given search engine is just one of those factors (although sometimes – and indeed for many people – this is enough and all that is needed.)
Finding that elusive first page ranking can sometimes feel like an impossible task but it doesn’t have to cost as much as you think and it’s sometimes a lot easier to make some improvements than many people realise.
As always, get in touch with us and we’ll have a quick chat to see if we can help.